OVER 30 UNILEVER BRANDS PARTICIPATED
IN THE "KIDIFICATION" STARTING WITH THEIR SOCIAL CHANNELS.

ADVERTISEMENTS WERE ALSO TRANSFORMED
TO THE "KIDIFIED" VERSION.

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DOZENS OF A-LIST CELEBRITIES TOOK ACTION
BY CHANGING THEIR PROFILE PICTURES TO THE KID-INSPIRED DRAWINGS.

THE LAZADA STORE WAS ALSO TAKEN OVER
BY THE KIDDIE MOVEMENT. 

A SHOPPABLE WALL WAS INSTALLED IN BGC THAT PROVIDED QUICK ACCESS TO THE STORE AND INTO THE SHOPPING CART.

CAMPAIGN RESULTS

158%
of sales target
reached

highest ever
in just 24 hours

120%
net items

sold

3x
higher
revenue

vs. previous big
lazada sale campaigns

CREDITS

EDI LOYOLA

SENIOR ART DIRECTOR

BADONG ABESMAIS

CREATIVE DIRECTOR - COPY

JEANO CRUZ

SENIOR COPYWRITER

JAIME YUSINGBO

ART DIRECTOR

HERBERT HERNANDEZ

CREATIVE DIRECTOR - ART

JOEY SENDAYDIEGO

SENIOR ANIMATOR