Shop2Give / Unilever X Lazada
We used doodles to flood the internet and disrupt e-commerce in the Philippines, all to help kids in need.
To support Unilever Philippines and Lazada's initiative partnering with UNICEF to help children in need, we created a complete takeover of Unilever's Lazada presence, populating it with hand-drawn children's illustrations across all product imagery, brand assets, and media.
In a busy Metro Manila street, we installed a visually striking, shop-able wall showcasing the illustrative products. QR codes integrated into the display allowed for immediate mobile shopping, engaging pedestrians and driving sales for Unilever and Lazada's UNICEF initiative.
Senior Art Director / Edi Loyola
Art Director / Jaime Yusingbo
Senior Copywriter / Jeano Cruz
Senior Animator / Joey Sendaydiego
Creative Director (art) / Herbert Hernandez
Creative Director (copy) / Badong Abesmais