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Shop2Give / Unilever X Lazada
We used doodles to flood the internet and disrupt e-commerce in the Philippines, all to help kids in need.

To support Unilever Philippines and Lazada's initiative partnering with UNICEF to help children in need, we created a complete takeover of Unilever's Lazada presence, populating it with hand-drawn children's illustrations across all product imagery, brand assets, and media.







In a busy Metro Manila street, we installed a visually striking, shop-able wall showcasing the illustrative products. QR codes integrated into the display allowed for immediate mobile shopping, engaging pedestrians and driving sales for Unilever and Lazada's UNICEF initiative.