My name is Edi, some call me Edward, Ed is my father. I’m an art director, designer, illustrator, problem solver, amateur photographer, aspiring writer, and steak-lover. I’ve been doing my thing for over six years now, working for a variety of companies both big and small.
I have a degree in Mass Communications with a concentration in Creative Advertising from Virginia Commonwealth University. During my time in school, I landed two internships that didn’t make me fetch coffee. FCB New York was the first agency I interned for where I worked on clients including Oreo, Nivea, Kraft, and Jamaica tourism. The following summer I landed an internship at Pappas Group, a mid-sized agency based in the D.C. area, where I designed logos and collateral for clients including Audi, Hilton, and .CO.
Fast forward after graduation, I receive my first full-time offer at USA TODAY as a graphic designer. A few years later, I returned to New York City as a full-time art director at VML. Luckily I was able to work on big brands including LEGOLAND, Motorola, New Balance, Shiseido, Dell, and NBA. I did everything from conceptual work to production to design. I was involved in 2 Cannes-winning projects, with a total of 4 Silver and 2 Bronze Lions as well as an ADC Young Guns Award for our LEGOLAND Dollars campaign and Quest to LEGOLAND app.
In 2017, I moved to the Philippines where I started as a senior art director for a start-up agency called Gigil. I was exposed to foreign brands and markets where I learned to adjust conceptualization and design. I worked on some international brands like 7-Eleven, Levi's, and Unilever. Some of the local brands I worked on included Cobra, Globe Telecom, and Cashalo. After a couple months, I was promoted to Head of Design where I managed and oversaw a team of art directors.
From here, I just want to keep creating cool things. I would love to see the different perspectives of advertising worldwide, and to learn from others and their creative capabilities. Please feel free to say hi, maybe grab some steak, and let me know if you have any questions.