Horizon Forbidden West

Horizon Forbidden West / Sony Interactive Entertainment

A 360 campaign for the launch of a much anticipated, best-selling PlayStation title.

Out of Home

Machine sculptures were installed in major cities across the world. Using a mobile device, users can learn about the machine and pre-order the game with AR.

Social Skins

To make a huge splash on social, we skinned our accounts with custom key art and flooded Instagram with an interactive puzzle feed.

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Live Stream

We gave a first look at the different environments and machines in this calming, "bear-cam-style" live stream leading up to the State of Play event.