Horizon Forbidden West / Sony Interactive Entertainment
A 360 campaign for the launch of a much anticipated, best-selling PlayStation title.
Out of Home
Machine sculptures were installed in major cities across the world. Using a mobile device, users can learn about the machine and pre-order the game with AR.
To make a huge splash on social, we skinned our accounts with custom key art and flooded Instagram with an interactive puzzle feed.
We gave a first look at the different environments and machines in this calming, "bear-cam-style" live stream leading up to the State of Play event.