The Project Management Institute
Redesigned and rebranded PMI's website to create a more modern, e-commerce-friendly platform that better reflects their role in the project management community
Visual System
We created a comprehensive visual language for PMI's certifications, encompassing a consistent badging system and unique product art using simple geometric shapes. This system not only provides visual clarity but also enhances brand recognition and reinforces the value of each certification.
Membership
We crafted a distinct visual identity for PMI Membership, their premium offering. This included a unique icon for easy identification of membership-related content and a sophisticated dark mode palette with organic gradients to elevate the program's feel.
Design System
Using a combination Figma, Radix, and Tailwind, we developed a scalable design system for PMI. This included a library of primitive components, reusable component patterns, and the strategic use of Figma Variables to ensure efficient management of light and dark modes.
Website Design
Our website redesign for PMI focused on enhancing the digestibility of their extensive content. We improved scanability and organization, strategically incorporating visuals and interactive elements to make complex information more accessible and engaging.
Motion
From the outset, we considered micro-interactions essential to elevating the PMI website experience. Our motion studies explored how subtle animations could add playful energy and enhance user engagement. While constraints limited full implementation, we provided a comprehensive guide for future development.
Better Digital Presence
We elevated PMI's brand through a comprehensive digital transformation, resulting in a more professional and impactful online presence. A streamlined user experience reinforces their authority as the leading resource for project management professionals.
Senior Art Director / Edi Loyola
Group Creative Director / Jim Beaudoin
Creative Director / Thiago Balzano
Art Director / Kendall Jackson
Designer / Jiyeong Kim
Senior UX Director / Kelly Ann McAnn
UX Designer / Qi Zhang
Animator / Cody Rubino