Moe's Southwest Grill / Focus
Revitalized the app with a user-centric approach, improving mobile ordering efficiency and elevating the overall brand experience.
Design Challenge
With a fresh rebrand, Moe's new identity needed to be translated into the digital space. This required a deep understanding of their new look and feel, ensuring that the app's visual design seamlessly reflected their updated brand aesthetic while maintaining a user-friendly interface.
Design System
We built a comprehensive design system in Figma, housing everything from primitive components to complex patterns. Figma Tokens was used keep spacing and colors consistent and manageable. We also partnered with an illustrator to bring some playful visuals to the app.
Revamped Rewards
The Moe's rewards program was completely revamped, creating a dedicated hub within the app. This new section features a distinct UI, making it easy for users to track their progress and redeem rewards. Large, enticing food imagery and a custom illustrative badging system add to the fun.
