Built For Kids / LEGOLAND Florida Resort
Legoland Florida's rebrand celebrates the park's unique focus, built for kids.
Website
We designed a vibrant and playful website for Legoland Florida, capturing the park's energetic spirit through custom iconography and a fun, engaging UI. Key park features and information are presented in a clean and easily accessible way.
Our print materials, including brochures and ads, are colorful yet modern, capturing the park's playful spirit. Elevated by photography from our own photoshoot and a redesigned, contemporary map, these pieces offer a visually compelling experience.
Photography
We transformed Legoland Florida's visual identity through a dedicated photoshoot, capturing genuine moments of joy and excitement. Moving away from the dated and overly posed style of previous photography, we focused on natural interactions and authentic experiences, elevating the park's image and connecting with families on a deeper level.
Out of Home
Our out-of-home campaign for Legoland Florida extended the "Built for Kids" theme with a touch of playful storytelling. Featuring the iconic Lego dragon sculpture, we positioned it as the hotel's vigilant security guard, adding a whimsical touch to billboards and other placements.
We brought the fun of Legoland Florida to the inbox with captivating email designs. Injecting as much motion as possible, we created engaging experiences that reflected the playful LEGO brand and captured the excitement of the park.
Art Director / Edi Loyola
Senior Copywriter / Laurie Hollar
Creative Director / Harsh Kapadia