TJN PASALUBONG
BRAND REFRESH
TJN Pasalubong is one of the leading baked goods and snacks brand in Luzon and Metro Manila, Philippines. They specialize in traditional Filipino treats that are usually gifted to family and friends abroad. In order to appeal to OFWs (Oversea Filipino Workers) and foreigners, TJN went through a brand refresh which simplified and gave its look a more sophisticated feel. This refresh included a total store make-over, new food photography, social campaign, and site revamp.
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