TJN PASALUBONG

BRAND REFRESH

TJN Pasalubong is one of the leading baked goods and snacks brand in Luzon and Metro Manila, Philippines. They specialize in traditional Filipino treats that are usually gifted to family and friends abroad. In order to appeal to OFWs (Oversea Filipino Workers) and foreigners, TJN went through a brand refresh which simplified and gave its look a more sophisticated feel. This refresh included a total store make-over, new food photography, social campaign, and site revamp.

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CREDITS

EDI LOYOLA

SENIOR ART DIRECTOR

JEANO CRUZ

SENIOR COPYWRITER

HERBERT HERNANDEZ

CREATIVE DIRECTOR - ART

BADONG ABESMAIS

CREATIVE DIRECTOR - COPY