SMASH'D

LOGO DESIGN • BRANDING

SMASH'D is a rolled ice cream shop in the Northern Virginia area that needed a logo and high-level branding for their launch. The design was inspired by the swirls of the ice cream rolls. The colors were chosen based on some the unique flavors the shop offers. The leaf gives the logotype a nice touch and serves as a representation for bubble tea, the shop's specialty beverage.