Shop2GIVE

aCTIVATION CAMPAIGN

Unilever Philippines partnered with UNICEF for Lazada's Super Brand Day, which was a
one-day event where people can shop online and give back with every purchase.
To spread awareness for the campaign, each of Unilever's 32 brands "kiddiefied" their ads and collateral to make it all about the kids, for the kids.

OVER 30 UNILEVER BRANDS PARTICIPATED
IN THE "KIDIFICATION" STARTING WITH THEIR SOCIAL CHANNELS.

ADVERTISEMENTS WERE ALSO TRANSFORMED
TO THE "KIDIFIED" VERSION.

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DOZENS OF A-LIST CELEBRITIES TOOK ACTION
BY CHANGING THEIR PROFILE PICTURES TO THE KID-INSPIRED DRAWINGS.

THE LAZADA STORE WAS ALSO TAKEN OVER
BY THE KIDDIE MOVEMENT. 

A SHOPPABLE WALL WAS INSTALLED IN BGC THAT PROVIDED QUICK ACCESS TO THE STORE AND INTO THE SHOPPING CART.

CAMPAIGN RESULTS

158%
of sales target
reached

highest ever
in just 24 hours

120%
net items

sold

3x
higher
revenue

vs. previous big
lazada sale campaigns

CREDITS

EDI LOYOLA

SENIOR ART DIRECTOR

BADONG ABESMAIS

CREATIVE DIRECTOR - COPY

JEANO CRUZ

SENIOR COPYWRITER

JAIME YUSINGBO

ART DIRECTOR

HERBERT HERNANDEZ

CREATIVE DIRECTOR - ART

JOEY SENDAYDIEGO

SENIOR ANIMATOR