OVER 30 UNILEVER BRANDS PARTICIPATED
IN THE "KIDIFICATION" STARTING WITH THEIR SOCIAL CHANNELS.
ADVERTISEMENTS WERE ALSO TRANSFORMED
TO THE "KIDIFIED" VERSION.
DOZENS OF A-LIST CELEBRITIES TOOK ACTION
BY CHANGING THEIR PROFILE PICTURES TO THE KID-INSPIRED DRAWINGS.
THE LAZADA STORE WAS ALSO TAKEN OVER
BY THE KIDDIE MOVEMENT.
A SHOPPABLE WALL WAS INSTALLED IN BGC THAT PROVIDED QUICK ACCESS TO THE STORE AND INTO THE SHOPPING CART.
