RAZR DAYZ

ONLINE VIDEO

To get people talking about Moto again for the reveal of their new lines of smartphones, Moto Mods, we created a teaser campaign that is based on a top trending Moto topic of all time: the RAZR. The phone revolutionized the mobile devices, and Moto wanted to tell the world they are about to do it again. To build this hype, we created an online video where we brought our audience back to the RAZR Dayz for a little nostalgia.

RESPONSE GIFS

SOCIAL POSTS

SNAPCHAT TEASER STORIES

CREDITS

EDI LOYOLA

ART DIRECTOR

ERIC TERCHILA

SENIOR COPYWRITER

JOSH MCGUIRE

GROUP CREATIVE DIRECTOR

TODD HOULETTE

SENIOR ART DIRECTOR

HARSH KAPADIA

CREATIVE DIRECTOR

MICHAEL BREIGHNER

COPYWRITER

LOS YORK

PRODUCTION