LEGOLAND FLORIDA

BRAND REFRESH

LEGOLAND Florida Resort is a theme park built just for kids, located just an hour away from Orlando. Among the other big theme parks in the area, how does LEGOLAND stand out? We gave the brand a face-lift, modernizing their look and feel at the same time preserving the “LEGO DNA.” Though the original logo had to stay, we were able to give the brand a clean and updated look.

CREDITS

EDI LOYOLA

ART DIRECTOR

Jing Zhang

MAP ILLUSTRATOR

HARSH KAPADIA

CREATIVE DIRECTOR

LAURIE HOLLAR

SENIOR COPYWRITER

TBA

PHOTOGRAPHY