LEGOLAND DOLLARS

OUT OF HOME

LEGOLAND partnered with currency exchange service, Travelex, to spread awareness of the park to travelers. The campaign brought the "little world of LEGO" to the real world by exposing LEGOLAND Dollars in their counters. It was a great way to target the right consumers in high traffic areas. The campaign received positive results including a Silver Cannes Lion.

CREDITS

EDI LOYOLA

ART DIRECTOR

SCOTT MUSKA

COPYWRITER

HARSH KAPADIA

CREATIVE DIRECTOR

LAURIE HOLLAR

SENIOR COPYWRITER

NILS PHILIPON

ART DIRECTOR