FRESH FOAM

ACTIVATION

New Balance launched a new line of Fresh Foam sneakers, and wanted to show the market how soft and comfortable their foam technology is. Using abstract shapes inspired by the material design, as well as gradual movement, we successfully depicted a feeling of comfortability while introducing each type of shoe.

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CREDITS

EDI LOYOLA

ART DIRECTOR

GABRIEL JARDIM

ASSOCIATE CREATIVE DIRECTOR

HARSH KAPADIA

CREATIVE DIRECTOR

GUTO MONTEIRO

ASSOCIATE CREATIVE DIRECTOR

LIGHTFARM

PRODUCTION