BEACH RETREAT
BRANDING
LEGOLAND Florida needed a complete brand exploration for their new, beach-themed hotel called LEGOLAND Beach Retreat. The hotel consisted of several LEGO bungalows located right by a lake and minutes from the park. We developed a look and feel that felt inviting to families and appealed to children. We also gave the brand a fun tone of voice that makes the little things during one's stay count.
